It may seem as though cryptocurrencies have finally entered the mainstream with over 1500 cryptocurrencies currently available. And while this may be the case with Bitcoin, it’s vital to keep in mind that the bulk of internet users still view them as a niche interest.
If you’re a crypto start-up that is truly looking to engage audiences across the internet, you have to put hard work into your marketing. Generating a public face that satisfies the experts but still engaged new users is difficult, but here are a few tips that can help you along your way.
Explain the basics
Cryptocurrencies may not be a new thing for you, but it is to most readers. Don’t assume your audience has the same technical knowledge that you’ve developed working with cryptos in detail, be prepared to explain the basics in simple language. Define your core concepts, use metaphors and analogies and take time to explain processes rather than relying on jargon.
“Where possible, use visuals to explain your concepts,” recommends Ruth Langmore, a web developer at OXEssays and Paperfellows. “Audiences are much more receptive to video explanations than verbal ones, so think about making an explainer video to market your product.”
Start with a problem
There’s a tendency with start-ups to fall in love with a concept without knowing why it’s useful. The result is you search around for a problem that your solution fits, rather than finding an existing problem and developing a purpose-built solution.
Instead, throughout your development and marketing process, ask yourself what precise problem your company is setting out to fix. This is, in effect, your vision, and your crypto is the mission that will help you achieve it.
Put the customer first
This should be obvious by now but you’d be surprised how many companies forget. If you want customers to adopt your idea, you need to make sure it has their interests at heart. That means doing your research, finding out what your target audience wants in a product and delivering that in all aspects of your business.
The best way to keep the customer central to your mission is to hire a host of customer-facing employees. Look for social media marketers, designers and writers with a good track record of positive customer service. Whether they know the technical aspects of cryptos doesn’t matter as much as their ability to deliver high customer value.
Of course, eventually, technical knowledge is important, which is why you should encourage a culture of shared knowledge between your developers and your marketers. Those staff members you hired because of their great customer service experience can only go so far if they don’t understand the product they’re marketing, and your developers will not be able to create value-focussed products without the research data your marketers collect.
All internet users are accustomed to being able to access whatever knowledge they want within a couple searches and a few clicks. As a result, anything that appears to hide information is treated with suspicion. In order to build trust, it’s essential you be as transparent as possible.
This goes for both your customer relationships and your staff management. Martin Byrde, a security writer at State Of Writing and Essay Services, points out that “no one likes to be kept in the dark about issues. Even if you don’t think something is important enough to share, put it in a newsletter or an office memo and let people know it’s on your radar. Being transparent about challenges as they arise will help your staff find solutions more quickly and alert your customers of potential changes to your service.”
Keep working at it
Marketing is not a set-it and forget-it system. To keep your services relevant to your audiences and your brand awareness up, you should be maintaining a consistent marketing presence. That means evolving with new trends, keeping track of your competitors and giving your marketing team the resources they need to successfully sell your product.
If you’re a developer and this seems like a lot of work, try to think of it as an opportunity. Great marketing is like a high-quality picture frame: empty it’s useless, but it can elevate great content.
Jenny Han is a web developer at Write My Dissertation and Assignment Service. She assists companies in developing their marketing strategies and contributes to numerous sites and publications on cryptocurrency news and events. She is also a writer at Professional Essay Writing Service.