In search engine optimization, keywords are the words and phrases people use in search engines also words and phrases that describe the topics you write about .
Keywords for SEO, also called SEO keywords. Using SEO keywords within web content can help improve your content’s relevancy, search rankings, and organic traffic.
Keyword research is the practice of finding the terms that people enter into search engines so you can use them for web pages, content creation, and marketing. Keyword research helps you get into your customers’ heads by finding topics to include in your content strategy. When you know what your target audience is looking for, you can optimize your content to deliver the answers they need. Understanding Keyword Types, Before you start doing keyword research.
it’s essential to understand how to classify them. One way to describe them is head, body and long tail keywords. Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low and Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.