YouTube Demographics & Knowledge to Know in 2022 [+ Generational Patterns]

Likelihood is, you have in all probability spent a day falling down a rabbit gap of YouTube movies.

Whereas it is an ideal supply of leisure, YouTube has additionally proved itself to be a precious device for entrepreneurs. With a worldwide person base of greater than 2 billion folks, it is also secure to imagine that your audience is on the platform.

On this put up, we’ll go over key YouTube statistics you want to know in 2022 that can assist you achieve your advertising and marketing efforts.

2022 YouTube Demographics

Under, we’ll go over probably the most vital YouTube statistics that present entrepreneurs how world audiences are utilizing the platform.

Common YouTube Person Demographics

81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Analysis)
YouTube is the second most visited web site on this planet. (Hootsuite)
YouTube accounts for greater than 25% of complete worldwide cellular visitors. (Sandvine)
YouTube has 2+ billion customers, making up nearly one-third of all the web. (YouTube for Press)
In 2021, 36% of U.S. adults say they go to YouTube a number of instances a day. (Pew Analysis)
These 2+ billion customers are current in over 100 nations and devour content material in 80 totally different languages. (YouTube for Press)
70% of viewers purchased from a model after seeing content material on YouTube. (Google Advertisements)
49.3% of all YouTube viewing time in 2022 might be cellular. (eMarketer)
YouTube is the highest video streaming app, and the typical person spends 23.2 hours per 30 days watching content material. (App Annie)
The most well-liked YouTube video is Child Shark Dance with 10.41 billion views. (Statista)
YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
70% of individuals used YouTube to train in 2020. (YouTube)
Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)

YouTube Age Demographics

Millennials belief YouTube greater than another era. (HubSpot Weblog Analysis)

56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they uncover new merchandise most frequently on YouTube. (HubSpot Weblog Analysis)

In 2021, 95% of U.S. adults between 18 and 29 years of age mentioned they use YouTube (the age demographic with the best share) whereas solely 49% of U.S. adults who’re 65+ years reported utilizing it. (Pew Analysis)
As of 2022, 20.2% of YouTube’s promoting viewers is between 25 and 34 – the most important group – and 15.5% is between 35 and 44. (Hootsuite)
In 2020, 80% of U.S. dad and mom with a baby age 11 or youthful say their youngster watches movies on YouTube, and 53% of these youngsters use the platform each day. (Pew Analysis Middle)
84% of fogeys who use YouTube or YouTube Children agree that YouTube makes studying extra enjoyable for his or her youngsters. (Oxford Economics)

YouTube Gender Demographics

Please be aware that viewers knowledge for people who don’t determine throughout the binary will not be reported.

82% of U.S. adults who determine as male report utilizing YouTube. (Pew Analysis)
80% of U.S. adults who determine as male say they use YouTube. (Pew Analysis)
45.8% of YouTube’s complete promoting viewers identifies as feminine. (Hootsuite)
54.2% of YouTube’s complete promoting viewers is male. (Hootsuite)

YouTube Geography Demographics

As of February 2021, 16.6% of YouTube web site visits come from the USA, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
YouTube has launched native variations of the platform in additional than 100 nations. (YouTube for Press)
74% of U.S. adults dwelling in rural areas,, 81% of these dwelling in suburban areas, and 84% dwelling in city areas report utilizing YouTube. (Pew Analysis)

What Completely different Generations Watch on YouTube

What Gen Z Watches on YouTube

In line with a 2021 report, 83% of Gen Z have used YouTube to look at soothing content material that helps them loosen up. (YouTube)
85% of teenagers use YouTube, making it the most well-liked amongst teenagers. (Pew Analysis)
82% of Gen Z say they’ve used YouTube to look at content material that can make them really feel nostalgic. (YouTube)

Takeaways for Video Entrepreneurs

Based mostly on the analysis, Gen Z turns to YouTube after they need to loosen up or revisit optimistic reminiscences from their previous. Should you’re focusing on Gen Z, entertaining content material will reign supreme.

What Millennials Watch on YouTube

YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
A 2022 report discovered that YouTube can have practically double the penetration of TikTok amongst millennials this yr. (eMarketer)
Millennials want watching:
- Information and human curiosity tales to maintain updated
- Unboxing and product overview movies to affect spending
- Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Millennials go to YouTube after they need to study one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and atone for the information. Should you’re focusing on millennials, information tales, product evaluations, entertaining content material, and galvanizing content material will win out.

Find out how to Goal the Proper Demographic on YouTube

Whereas every era may watch pretty related content material, it is vital to keep in mind that the aim is totally different. For Gen X it could be to reminisce, whereas for Boomers it is to save lots of time, and for Millennials and Gen Z, it could possibly be to study one thing new.

To correctly goal the correct demographic on YouTube, take note of the most well-liked classes and forms of movies they watch on the platform.

Simply as it’s for all social networks, constructing a presence on YouTube requires understanding which segments of your viewers are already there and what they’re watching.

Use these statistics to create a YouTube advertising and marketing technique that speaks to your viewers’s pursuits, drives income, and will increase conversions.

Having that data makes it simpler to create content material that speaks to their pursuits, maximize ROI, and obtain common advertising and marketing success.

Editor’s be aware: This put up was initially printed in April 2019 and has been up to date for comprehensiveness.